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Reflection on Week 1: Consumption, Consumer Values, and Sejahtera Framework

In general there are five subtopics that are covered in this chapter, which are Existing Consumption Framework, Existing Consumer Value, Sustainable Development Goals (SDGs), SDG 12 Responsible Consumption and Production Framework, and Sejahtera Framework.

Under the Existing Consumption Framework, we learn about the meaning of consumption as well as flow of linear economy and circular economy. Consumption itself means the process that converts time and goods, services, or ideas into value. In linear economy we know about the production and consumption flow such as logistics, analysis, design, and many other. While in circular economy we learn about how are used products can be reproduced and/or reused. Furthermore, it also shows how does consumption processes are demand-driven, which are divided into customers’ perspective and marketers’ perspective.

Under the Existing Consumer Value Framework, we learn about there are two values that appear in market which are hedonic value and utilitarian value. Hedonic value is defined as that value a customer receives based on the subject experience of fun and playfulness while utilitarian value defined as a value that customer receives based on task- related and rational consumption behavior, functional, cognitive, and a means to an end. These values are driven by several factors which are internal influences, consumption process, relationship quality, and external influences.

If we look at the definition of hedonism, then actually hedonism itself can lead us to wasting wealth, which is forbidden by Allah Subhanahu Wa Ta'ala in Surah Al-Isra, He said "And do not squander (your wealth) extravagantly. Verily, the spenders are the brothers of Satan." (Surah Al-Israa ': 26-27). Therefore, we should not consume something just because of our lust so that we waste our wealth because later we will be classified as Satan's brothers.

Sustainable Development Goals (SDGs) are 17 global noble goals that were set up by United Nation General Assembly on 2015. Previously United Nation created Millennium Global Goals (MDGs) that only consist of 8 global goals which has been ran from 2000 to 2015. The difference between these two missions are quite a lot, where MDGs theme were about poverty while SDGs theme are about sustainable goals, MDGs were also targeted to developing countries while SDGs are targeted universally, MDGs itself also only have 8 goals, 21 targets, and 60 indicators, while SDGs have 17 goals, 169 targets, and 304 indicators.

Uniquely, under SDGs there is one goal that covers about consumerism, it is located in SDG number 12 which is Ensure Sustainable Consumption and Production Patterns. This SDG basically covers how is good consumerism should be preserve and remain sustain. Several issues that are covered are The Global “Material Footprint”, Electronic Waste, and many more.

Lastly, under the Sejahtera Academic Framework, IIUM tries to interpret humanizing education in the post-pandemic and post-materialistic era.

Komentar

  1. Berhentiberharap8 Juni 2022 pukul 21.16

    Choosing between living a consumerist life between hedonistic and utilitarian is a difficult thing, because at that time we also wanted to enjoy life with the money we had, but it's really a good idea to put a budgeting scale on our expenses and live simply without being too extravagant.

    BalasHapus

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